Articles

More than ever, companies are evaluating, analyzing, and changing their brands.  Consumers have changed, and businesses have to change along with them to keep up. However, company brands don’t hold the only influence over consumers. Personal brands of employees play a...

Stories are powerful ways to get your message across to an audience. When told right, a story will emotionally connect with an audience, pack a large message into a few words, and make you unforgettable. Told poorly, however, stories will bore your audience and hurt...

Now that the holidays are over, people are returning to old routines and pulling their purse strings a little tighter. That doesn’t mean your early 2015 sales are doomed. Here are five tips on how to use the post-holiday season to your advantage. Use Limited-Time...

For both promotional and print marketing, experts had predicted a complete digital takeover.  People rely heavily on email, Internet, and app-based information. Any company who doesn’t market through these channels is sure to lose business. However, does that mean...

Trade shows are huge opportunities to expand your client or customer base. Attendees are there because they want what you have. For your booth to be successful, you probably have a checklist that includes: an attractive display, well-trained employees, signup...

Who are the influencers in your office? If you’re unsure, think about the people who, when they organize a social event, others attend. They are likeable and trustworthy. If they recommend a movie, people watch it. If there is a policy change, these people’s opinions...

As the holiday season winds down, business owners are looking ahead to the new year and with it, opportunities to win the hearts of new and loyal customers alike. We know that marketing has changed drastically over the last few years. Gone are the days of hard facts...

Anyone who has put together an exhibit for a tradeshow has put so much time and energy into it that it feels like an extension of him or herself. That’s why every tradeshow veteran is aware that things can and do go wrong at these things. It is painful when it...

If you’re in the retail business, your holiday sales strategy will be different for men than women. In case you hadn’t noticed, most guys don’t start their Christmas shopping until it’s dangerously close to go time. Christmas Eve is like the unofficial Man’s Day to...

Whether your store stands alone or is inside a mall, there is no better time to introduce patrons to your many products. With the holidays approaching, people are out with the intention to buy. Many have people to buy for but no idea what to purchase. This creates an...