Articles

Producing quality marketing and informational materials doesn’t have to take over your budget. Consider these 5 tips to keep costs down In an earlier article, we covered several necessary considerations in paper options for your printed material. With so many things...

Look at all the options consumers have to obtain discounts. The Internet is a mecca of coupon codes, discount alerts, wholesalers, and Groupons at the ready for savvy shoppers. We have trained consumers to get discounts so well that some of them will never buy full...

Promotional items work not just because of brand recognition: the reciprocity principle enhances the effect. If you’re at a wedding, and someone buys you a drink, do you feel obligated to buy one for him or her in return? Most of us do. Similarly, if you reach the...

Earlier this year, we wrote about engaging your clients with great storytelling. This is a practice that doesn’t just work in a presentation, however. Storytelling can be used to draw an audience to your event or booth. In this case, though, you won’t use the same...

When it comes to marketing, companies have to be aware of every subconscious aspect of their presentation. In social media, things like timeliness and tone are crucial to brand image. In print marketing, the paper itself sends its own message to the consumer. What do...

For sales professionals, leads are your livelihood. People who work on commission are especially dependent on them. However, a lead is not a guarantee. Any person who shows interest in your product or service still needs to be persuaded without feeling “sold.” Savvy...

Whether your business is in retail or professional services, unmotivated employees will destroy production and profits. If you need to light a fire under your staff, evaluate whether any of these areas are slowing down your team. No Appreciation. People, especially...

Millennials do things differently, and as they start to dominate your sales teams, you need to understand what motivates them. This generation is very different from the two that came before it. They are well fit to navigate today’s world of sales, but only if you...

No matter what business you’re in, gathering email addresses is a smart marketing strategy. Sometimes customers easily fork over their information. If they’re on your website, they may be requesting information or a free download. Other times, people are leery about...

If you Google “Productivity tips,” you won’t be short on results. There are so many articles written about this that you’ll completely ruin your productivity weeding through them for some decent advice. Some articles have some ingenious tips. Others have worthless...