Lately, we’ve been doing a lot of research on advertising and marketing strategies. In our world of evolving technology, there is a lot to consider right now. Last week we posted advice on how to attract clients – specifically for insurance agents. One of the most consistent suggestions we found was to use promotional products….

Insurance is a competitive business. Between tried-and-true methods and ever-changing new styles of marketing, attracting new clients is as complex as ever. We know you can thrive as an insurance agent with the right strategies. We’ve searched articles and found well over 200 solid ideas on how to approach your insurance marketing plan. Following are…

We’re the only US company that applies ultrasonic sealing to so many custom applications. Quality flexible packaging and loose-leaf products shipped on time.  We hear it all the time: “No one else was able to do this for me.” It happens most commonly in three instances: A new product needs a protective sleeve or pocket…

Consumers do want retail stores for more than just showrooming. In fact, the demand is so high that some web-only companies have started opening up brick and mortar locations. Take Bonobos, for example. Andy Dunn, the apparel company’s CEO, was proudly adamant about keeping his store exclusively online. He argued that his target market –…

If someone asks you why someone should choose your business over your competitors’, how do you respond? Distinction Expert Scott McKain explains that most people say they have great customer service; people are their biggest asset; their products make a difference; and/or they care about their customers (McKain’s article here.) Does this sound familiar? If…

There is great news for sporting goods retailers: people are spending more and more money at your stores. We can see this in the National Sporting Goods Association’s recent release of its 2013 Sporting Goods Market Report. NSGA Director of Research and Information Dustin Dorbin said, “We have seen steady growth in the sales of…

For the last couple of decades, trends in manufacturing made it hard to believe that the industry was ever so strong it was considered a powerhouse in the United States. Off shoring became the more economical choice, and so U.S. plants shut down, people lost jobs, and Asia became a popular place to manufacture a…

As a society, we have made great strides to become more environmentally conscientious in our businesses. We have cut back on waste, started recycling, and bought recycled products. What many businesses don’t realize, however, is just how many alternatives exist, and how easy they are to access. Here are some items that can be standard…

California’s consumer “right to know law,” Proposition 65, affects businesses all over the country. With over 800 chemicals listed, items subject to Prop 65 include far more than just food and packaging. Things like ticket holders, price tag holders, and business card pockets also have to comply with the law. A lot of businesses will…

There are still many Hunting and Fishing Expos scheduled across the country for 2014, and they attract quite the draw. In recent years, we’ve seen companies who curbed their attendance at trade shows return to exhibiting. Why? Trade shows, expos, and conventions have a high ROI. Jeff Kear wrote in “Strategies: Marketing to maximize your…