Anyone who has tried selling a truly useful, quality product has encountered it. You know why a person should buy this amazing thing, but he doesn’t quite get it. You can see that the person you’re talking to is interested in your product, but in the end, she doesn’t buy it. Why? We have stumbled…

For many of us, selling a product or service requires face-to-face interaction (even if this is made possible by technology.) Many of us have learned how to word sentences to get people to buy. We can also deliver information in a way that connects with the part of the brain that drives behavior (see our…

Your product has about 7 seconds to make an impression. Packaging is what’s giving people the information that will make them quickly decide whether or not to buy. So how can you optimize the “ad space” covering and protecting your merchandise? We’ve researched what experts like Business Insider, Marketing Sciences, and Simon Sinek have to…

For some of us, social media feels like a necessary evil. It’s a game we all play to try to help others and help ourselves. However, it’s also an opportunity to learn. As a company that caters to a variety of industries, Vinyl Art follows a number of communities on Google Plus. We see a…

Whether you work in an office or a retail setting, productivity can be a tricky subject. On one end, people often find themselves overwhelmed by lethargic or unmotivated. Both ends of this spectrum leave people desperate for ways to become more productive. We’ve researched some interesting tricks as well as tried and true methods to…

Think of your favorite successful business that’s been around (seemingly) forever. Is its marketing strategy the same now as it was ten years ago? Twenty? Not likely. Companies have to tweak its brands and marketing over time to survive. One of our favorite save-my-business marketing campaigns is that of Kmart. You probably remember the “Ship…

Why are customized card holders such popular marketing tools? Because they have both immediate and long-lasting effects, and the ROI is more than ideal. Using these promotional items puts your company’s information on the customer or client at all times. That means that not only is your logo impressing on that one person every time…

Point of Purchase (POP) displays are valuable marketing strategies for both manufacturers and retailers. They attract people who are already making purchases. They also have a significant impact on what the consumer buys. In fact, research shows us that POPs are actually more effective influencers than price promotions. According to a study published by OgilvyAction,…

Lately, we’ve been doing a lot of research on advertising and marketing strategies. In our world of evolving technology, there is a lot to consider right now. Last week we posted advice on how to attract clients – specifically for insurance agents. One of the most consistent suggestions we found was to use promotional products….

Insurance is a competitive business. Between tried-and-true methods and ever-changing new styles of marketing, attracting new clients is as complex as ever. We know you can thrive as an insurance agent with the right strategies. We’ve searched articles and found well over 200 solid ideas on how to approach your insurance marketing plan. Following are…