Articles

As an insurance agent, it is important to have a brand that speaks to your clientele. Here is how to define that brand The upside of selling insurance is that you have a product everyone needs. Be it a family member or an asset, people need to protect what is...

How much thought do you put into your price tags? If you don’t know what kind of message they send to consumers, then not enough. If you run a retail store, your relationship with price tags and signs may be very basic. They give straightforward information to the...

Product descriptions do over half the work of persuading consumers to buy. Consider this example: if you’re looking for a project management job, which of these two positions are you more likely to apply for? • Full-Time Project Manager Needed in Metro Area at Fitness...

Connect with your customers and clients with an emotional call to action that supports follow-through with these 3 key components Marketing strategies used to be based on the Think-Feel-Act purchase behavior of consumers. Facts and figures were king, and persuasion...

How to round out your personalized marketing plan so that students feel connected with your school and the experience it brings If you are on track with the ideas from parts one and two of this series, you’re individualizing your marketing strategy for an onsite...

Appealing to today’s college prospects means reaching them on an individual level. Here’s how to further your personalized marketing strategy College recruiters can gain a lot of ground by relating to prospective students on a personal level. Students want...

The key to appealing to today’s college prospects is to reach them on a more personal level and engage them in the decision process. Here’s how. College recruiters rely on some tried-and-true strategies to drum up interest from prospective students. College fairs,...

As competition becomes fiercer, branding is increasingly more important for hospitals. Here are 5 tips on improving it Health systems and hospitals understand the importance of transparency and value to consumers. Patients – both present and future – are becoming more...

How to use the best products to support your school’s brand and instill school pride in both students and the community Educational institutions of all levels have embraced branding as a necessary measure to recruit students. This is closely linked with school pride....

Healthcare managers need options when it comes to ordering plastic and flexible materials. Here is an eco-friendly, economical, US option When the public thinks of hospitals or clinics, the kinds of things that come to mind are patients, equipment, and staff. What few...