Is your Sporting Goods Store Attractive Enough to your Customers?

There is great news for sporting goods retailers: people are spending more and more money at your stores. We can see this in the National Sporting Goods Association’s recent release of its 2013 Sporting Goods Market Report. NSGA Director of Research and Information Dustin Dorbin said, “We have seen steady growth in the sales of…

Made in America and other Benefits of Reshoring

For the last couple of decades, trends in manufacturing made it hard to believe that the industry was ever so strong it was considered a powerhouse in the United States. Off shoring became the more economical choice, and so U.S. plants shut down, people lost jobs, and Asia became a popular place to manufacture a…

Five Eco-Friendly Office Items you Didn’t Know you Could Buy

As a society, we have made great strides to become more environmentally conscientious in our businesses. We have cut back on waste, started recycling, and bought recycled products. What many businesses don’t realize, however, is just how many alternatives exist, and how easy they are to access. Here are some items that can be standard…

Hunting and Fishing Conventions: Why Participate and how to Prepare

There are still many Hunting and Fishing Expos scheduled across the country for 2014, and they attract quite the draw. In recent years, we’ve seen companies who curbed their attendance at trade shows return to exhibiting. Why? Trade shows, expos, and conventions have a high ROI. Jeff Kear wrote in “Strategies: Marketing to maximize your…

College Recruiting: How to Make the Most of your Old Recruitment Tools

To stay ahead in this game, colleges have to incorporate technology into their recruitment strategies. Students want to follow company pages, take virtual tours, and accomplish as much as possible online. Then again, recruiters also need to send prospective students away with something. Whether it’s from a college fair, high school presentation, or campus tour,…

Presentation Materials in the Digital Age: how and why to use them

Any business today knows the importance of an online presence. At the very least, a company needs a website, and even that is not enough to attract business these days. When it comes to giving a presentation, a PowerPoint is the most bare bones expectation. Between that and online information, people are compelled to think…

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