4 Psychological Barriers that Kill your Sales

Anyone who has tried selling a truly useful, quality product has encountered it. You know why a person should buy this amazing thing, but he doesn’t quite get it. You can see that the person you’re talking to is interested in your product, but in the end, she doesn’t buy it. Why? We have stumbled…

Two Body Language Tips to Improve Sales

For many of us, selling a product or service requires face-to-face interaction (even if this is made possible by technology.) Many of us have learned how to word sentences to get people to buy. We can also deliver information in a way that connects with the part of the brain that drives behavior (see our…

Product Packaging and Influencing the Consumer

Your product has about 7 seconds to make an impression. Packaging is what’s giving people the information that will make them quickly decide whether or not to buy. So how can you optimize the “ad space” covering and protecting your merchandise? We’ve researched what experts like Business Insider, Marketing Sciences, and Simon Sinek have to…

Three “Aha’s” When it Comes to Workplace Productivity

Whether you work in an office or a retail setting, productivity can be a tricky subject. On one end, people often find themselves overwhelmed by lethargic or unmotivated. Both ends of this spectrum leave people desperate for ways to become more productive. We’ve researched some interesting tricks as well as tried and true methods to…

Redefining your Brand for Today’s Consumers

Think of your favorite successful business that’s been around (seemingly) forever. Is its marketing strategy the same now as it was ten years ago? Twenty? Not likely. Companies have to tweak its brands and marketing over time to survive. One of our favorite save-my-business marketing campaigns is that of Kmart. You probably remember the “Ship…

Point of Purchase More Effective than Price Cuts when done Right

Point of Purchase (POP) displays are valuable marketing strategies for both manufacturers and retailers. They attract people who are already making purchases. They also have a significant impact on what the consumer buys. In fact, research shows us that POPs are actually more effective influencers than price promotions. According to a study published by OgilvyAction,…

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