Articles

How can you design and use an effective hashtag to promote your next event? Use these 6 tips to build up hype. For many of us, the hashtag was better known as the pound sign or a number indicator for most of our lives. Now it is brilliantly used to connect the same...

Word of Mouth is a powerful marketing tool, and today it can spread faster than ever. Follow these 4 principles to increase word of mouth business. We all know why positive word-of-mouth (WOM) is coveted.  Some businesses do this so well, they barely need any other...

A lean approach to manufacturing is being considered in the healthcare industry. Some say it’s too risky while others say it is effective. What do you think? It may seem odd to think that hospital inventory management would employ a lean approach like just-in-time...

Sustainability is vital to our culture; if it’s a part of your brand, make it present in all of your decisions, including meeting venues and office supplies. A lot of companies are making more environmentally-conscientious decisions. The ways we can be more...

Consumers evolve along with technology. To stay competitive in today’s birth center market, make sure your brand recognizes these three important qualities. While some of us can’t remember a time without modern conveniences, technology has moved ahead at warp speed,...

Consistently generating content that drives traffic is a feat. Consider these questions about your audience to reel them in. Last week we discussed how to develop your Buyer Personas for your marketing strategy. This will guide you in what kind of characteristics...

Before recruiting help to develop your buyer personas, make sure you’ve covered these 6 important traits of your target market Buyer personas are a critical part of any successful marketing strategy. Remember, these outlines are not merely descriptions of your buyers....

These 7 tricks will help you read your clients and become more likeable, giving you the winning edge in your presentations. You work hard to prepare a solid presentation. You chose the best information, language, and visuals to keep your clients’ attention. Yet the...

You want innovation from employees, but are you providing the right environment for them to deliver? Use these 3 easy, immediate ideas. It makes sense, doesn’t it? You want your employees to think outside the box, so shouldn’t you do the same to foster this...

As an insurance agent, it is important to have a brand that speaks to your clientele. Here is how to define that brand The upside of selling insurance is that you have a product everyone needs. Be it a family member or an asset, people need to protect what is...