The 20 Best Tips for Attracting Insurance Clients

Insurance is a competitive business. Between tried-and-true methods and ever-changing new styles of marketing, attracting new clients is as complex as ever. We know you can thrive as an insurance agent with the right strategies. We’ve searched articles and found well over 200 solid ideas on how to approach your insurance marketing plan. Following are…

Opening a Retail Store: the things you don’t think about

Consumers do want retail stores for more than just showrooming. In fact, the demand is so high that some web-only companies have started opening up brick and mortar locations. Take Bonobos, for example. Andy Dunn, the apparel company’s CEO, was proudly adamant about keeping his store exclusively online. He argued that his target market –…

Differentiating your Business: You’re Doing it Wrong

If someone asks you why someone should choose your business over your competitors’, how do you respond? Distinction Expert Scott McKain explains that most people say they have great customer service; people are their biggest asset; their products make a difference; and/or they care about their customers (McKain’s article here.) Does this sound familiar? If…

Is your Sporting Goods Store Attractive Enough to your Customers?

There is great news for sporting goods retailers: people are spending more and more money at your stores. We can see this in the National Sporting Goods Association’s recent release of its 2013 Sporting Goods Market Report. NSGA Director of Research and Information Dustin Dorbin said, “We have seen steady growth in the sales of…

Made in America and other Benefits of Reshoring

For the last couple of decades, trends in manufacturing made it hard to believe that the industry was ever so strong it was considered a powerhouse in the United States. Off shoring became the more economical choice, and so U.S. plants shut down, people lost jobs, and Asia became a popular place to manufacture a…

Five Eco-Friendly Office Items you Didn’t Know you Could Buy

As a society, we have made great strides to become more environmentally conscientious in our businesses. We have cut back on waste, started recycling, and bought recycled products. What many businesses don’t realize, however, is just how many alternatives exist, and how easy they are to access. Here are some items that can be standard…

Hunting and Fishing Conventions: Why Participate and how to Prepare

There are still many Hunting and Fishing Expos scheduled across the country for 2014, and they attract quite the draw. In recent years, we’ve seen companies who curbed their attendance at trade shows return to exhibiting. Why? Trade shows, expos, and conventions have a high ROI. Jeff Kear wrote in “Strategies: Marketing to maximize your…

College Recruiting: How to Make the Most of your Old Recruitment Tools

To stay ahead in this game, colleges have to incorporate technology into their recruitment strategies. Students want to follow company pages, take virtual tours, and accomplish as much as possible online. Then again, recruiters also need to send prospective students away with something. Whether it’s from a college fair, high school presentation, or campus tour,…

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