Articles

Insurance agents need to have a social media presence, but how do you overcome some of the challenges in this industry? Here are 5 helpful tips on just that. Insurance agents are in a unique position when it comes to social media. They need to develop a personal brand...

When you spend so much time at work, shouldn’t you have an office space that feels good to occupy? Here are some easy tips on creating an office sanctuary Last week we discussed how managers can create an office environment that promotes happiness in employees. The...

Office design has a big impact on the kind of work your employees are motivated to perform. Here are a few simple ways to make them happy and productive. Have you ever entered an office and thought, “How is anyone happy working here?” The office environment has a huge...

Dental practices are one of the few industries that lag in branding. Today’s consumers depend on brand messages to make decisions. Here’s how to accommodate These aren’t the things that spark the interest of your market. What is important to you as a professional is...

How can print keep the attention of a group of people who never knew life without smart phones, texting, and social media? Let’s be honest. Appealing to this Generation Z requires more time and effort than any generation before. You need multiple mediums through which...

Your hospital brand is critical to the success of your organization. Here are 4 reasons you need to monitor your social media monitoring. Hospital branding has come a long way, and with the number of medical facilities out there, competition is fierce. A lot of time,...

If you’re planning an event, don’t overlook these factors that can inhibit your attendees from getting all they can from you. Conferences, expos, and other events are great ways to connect with potential and current customers. If you leverage an event properly, it can...

Brand retention is reinforced when you follow these 4 tips to keeping your logo memorable and present. Your logo doesn’t just represent your company. It communicates with your consumers. It is a visual embodiment of your brand that, if you’re lucky, becomes an every...

Successful companies like Apple don’t become successful by chance. They do business differently. Here’s how “People don’t buy what you do; they buy why you do it.” This is a quote from Simon Sinek’s TED Talk “How great leaders inspire action.” His model explains...

Print isn’t dead; when used correctly, it actually breathes life into your marketing. Here are 5 ways you should be using print to boost your brand. As our digital revolution continues to transform daily life, mediums like print seem to be falling by the wayside. It’s...