Here’s the good news: Your company isn’t headed toward disaster if you don’t have a mission statement. If you’re doing well, it’s likely that everyone in your organization knows his or her role. A mission statement is just the summation of what folks are already...
Creativity requires pattern detection. Sometimes it’s called a tear sheet or swipe file. It’s a collection of images, words, articles, cartoons, and pretty much whatever can be included. All those elements are meant to reflect your brand. It doesn’t have to be a...
You don’t get to decide what makes your business successful. That’s up to your customers. And here’s what they expect: Better Cheaper Faster There’s only one way to give them what they want. Every aspect of your company has to be viewed through the innovation lens....
“Show Don’t Tell” Writers just starting out can attest that this ranks high on the list of advice they get. It’s the great challenge. Words describe things, but they might not be enough to envision what’s going on. You’re really good at describing your idea. Big deal....
“I didn’t mean to stare at your chest…I was just trying to read your badge!” Badges are the Goldilocks of the conference world. Most are too small. Some are too big. Hardly any are just right. And that’s a shame. Those conference badges serve several important...