How to Work the Culture of Your Company into the Growth of Your Business

For decades, we’ve heard that company culture is important. How many times have we been told why? We’re told that our company culture can make or break us. Again, why? Because ultimately, it’s your company culture that gives you a true competitive edge. It’s what produces a constant, outstanding consumer experience. To understand your company…

Surefire Ways To Get People To Beat A Path To Your Trade Show Booth

One Mississippi. Two Mississippi. Three Mississippi. Four Mississippi. That’s how much time you have to catch the attention of someone walking by your trade show booth. Those four seconds can cost you money if you don’t make the connection. The Center for Exhibit Industry Research reports that it costs 60% less to close a lead…

What You Need To Know About A Successful Grand Opening

This customer acquisition tool is too important to treat like a party. A successful grand opening is a giant impression-making machine. It’s a complex customer acquisition tool, and there’s more to it than the event itself. Do you know how to operate one of these contraptions? Attendees aren’t going to hand you a grand opening…

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