5 Ways Print Makes you a Better Company

Print isn’t dead; when used correctly, it actually breathes life into your marketing. Here are 5 ways you should be using print to boost your brand. As our digital revolution continues to transform daily life, mediums like print seem to be falling by the wayside. It’s true that people prefer digital versions of most things…

Formula to Calculate Emotional Value of your Event

How can you tell what kind of emotional impact your event will have on attendees, thereby making a positive, lasting impression? If you know anything about marketing or branding today, you know emotional connections with consumers are key. Whether it’s the brand story, the call to action, or the product description, consumers are moved to…

6 Hype-Building Techniques for your Event #Hashtag

How can you design and use an effective hashtag to promote your next event? Use these 6 tips to build up hype. For many of us, the hashtag was better known as the pound sign or a number indicator for most of our lives. Now it is brilliantly used to connect the same idea across…

4 Principles to Drive Word-of-Mouth Business

Word of Mouth is a powerful marketing tool, and today it can spread faster than ever. Follow these 4 principles to increase word of mouth business. We all know why positive word-of-mouth (WOM) is coveted.  Some businesses do this so well, they barely need any other means of marketing. For the rest of us, though,…

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