6 Must-Know Traits to Develop your Buyer Personas

Before recruiting help to develop your buyer personas, make sure you’ve covered these 6 important traits of your target market Buyer personas are a critical part of any successful marketing strategy. Remember, these outlines are not merely descriptions of your buyers. They identify the demographics, behavior patterns, motivations, and goals of your target market. If…

7 Secret Weapons for your Next Client Presentation

These 7 tricks will help you read your clients and become more likeable, giving you the winning edge in your presentations. You work hard to prepare a solid presentation. You chose the best information, language, and visuals to keep your clients’ attention. Yet the best-prepared presentation still doesn’t account for what humans are known for:…

3 Outside-the-Box Ways to Get Innovation from Employees

You want innovation from employees, but are you providing the right environment for them to deliver? Use these 3 easy, immediate ideas. It makes sense, doesn’t it? You want your employees to think outside the box, so shouldn’t you do the same to foster this creativity? There are a number of factors that can kill…

5 Questions to Help you Define your Insurance Agency Brand

As an insurance agent, it is important to have a brand that speaks to your clientele. Here is how to define that brand The upside of selling insurance is that you have a product everyone needs. Be it a family member or an asset, people need to protect what is valuable. The downside is that…

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