6 Must-Know Traits to Develop your Buyer Personas

Before recruiting help to develop your buyer personas, make sure you’ve covered these 6 important traits of your target market Buyer personas are a critical part of any successful marketing strategy. Remember, these outlines are not merely descriptions of your buyers....

7 Secret Weapons for your Next Client Presentation

These 7 tricks will help you read your clients and become more likeable, giving you the winning edge in your presentations. You work hard to prepare a solid presentation. You chose the best information, language, and visuals to keep your clients’ attention. Yet the...

3 Outside-the-Box Ways to Get Innovation from Employees

You want innovation from employees, but are you providing the right environment for them to deliver? Use these 3 easy, immediate ideas. It makes sense, doesn’t it? You want your employees to think outside the box, so shouldn’t you do the same to foster this...

5 Questions to Help you Define your Insurance Agency Brand

As an insurance agent, it is important to have a brand that speaks to your clientele. Here is how to define that brand The upside of selling insurance is that you have a product everyone needs. Be it a family member or an asset, people need to protect what is...