6 Rules to Creating Product Descriptions that Sell

Product descriptions do over half the work of persuading consumers to buy. Consider this example: if you’re looking for a project management job, which of these two positions are you more likely to apply for? • Full-Time Project Manager Needed in Metro Area at Fitness Equipment Company; $50-60K Annually • Project Manager Opening for Thriving Downtown Business;…

3 Keys to an Emotional Call to Action

Connect with your customers and clients with an emotional call to action that supports follow-through with these 3 key components Marketing strategies used to be based on the Think-Feel-Act purchase behavior of consumers. Facts and figures were king, and persuasion was very cerebral.  However, according to True Impact Marketing, our brains are hardwired to feel…

College Marketing Events: Engage and Personalize Part 3

How to round out your personalized marketing plan so that students feel connected with your school and the experience it brings If you are on track with the ideas from parts one and two of this series, you’re individualizing your marketing strategy for an onsite event. You’re helping potential students understand the industry, environment, and…

College Marketing Events: Engage and Personalize Part 2

Appealing to today’s college prospects means reaching them on an individual level. Here’s how to further your personalized marketing strategy College recruiters can gain a lot of ground by relating to prospective students on a personal level. Students want individualized strategies for success. In part one, we began discussing ways to deliver these strategies. These…

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