5 Tips to Keep Paper Costs Down and Protect your Budget

Producing quality marketing and informational materials doesn’t have to take over your budget. Consider these 5 tips to keep costs down In an earlier article, we covered several necessary considerations in paper options for your printed material. With so many things to think about, cost savings can seem only possible if you compromise quality. This…

Selling Full Price to Discount Hunters

Look at all the options consumers have to obtain discounts. The Internet is a mecca of coupon codes, discount alerts, wholesalers, and Groupons at the ready for savvy shoppers. We have trained consumers to get discounts so well that some of them will never buy full price items. This is an age that caters to…

The Power of Reciprocity in Marketing

Promotional items work not just because of brand recognition: the reciprocity principle enhances the effect. If you’re at a wedding, and someone buys you a drink, do you feel obligated to buy one for him or her in return? Most of us do. Similarly, if you reach the drive-thru window to learn that the person…

Increase Tradeshow Attendance with a Good Story

Earlier this year, we wrote about engaging your clients with great storytelling. This is a practice that doesn’t just work in a presentation, however. Storytelling can be used to draw an audience to your event or booth. In this case, though, you won’t use the same storytelling techniques as we described before. You’ll use short…

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