Star Tribune Highlights Vinyl Art’s 35+ Year History

Star Tribune Highlights Vinyl Art’s 35+ Year History

Thanks to the Star Tribune for featuring Vinyl Art in the Business section highlighting our 35+ year history, recent expansions and growth to come…

Minneapolis Packaging Company Ready For Growth Created By 35 Years Of History

“You’ve got two choices in business,” says Vinyl Art’s President, Rob Roy. “You can offer excuses, or you can provide solutions. We’re still here 35 years later, so you know which one we picked.”

Vinyl Art Inc.

Minneapolis, United States – May 17, 2017 /PressCable/ —

Vinyl Art opened its doors more than 35 years ago. During that time, they have helped hundreds of local Minnesota companies – as well as over 10,000 companies nationwide – create customized vinyl packaging products.

“You’ve got two choices in business,” says Vinyl Art’s President, Rob Roy. “You can offer excuses, or you can provide solutions. We’re still here 35 years later, so you know which one we picked.”

Roy attributes the company’s longevity to a constant focus on three factors. He punctuates each with the uptick of a finger. “Quality. Delivery. Flexibility. That’s what we stand for. Our existing customers know it. New customers seek us out for it.”

Those new customers are sometimes surprised to discover that this small Minneapolis company with a national reputation even exists. Roy says that he and his team never struggle with this. “You probably only need to know who we are if you need what we make,” he says.

Just what, exactly, does Vinyl Art make? As the name suggests, the company manufactures custom vinyl, plastic, and polypropylene packaging solutions. When pressed further, Roy offers a few examples. “Got a conference or tradeshow coming up?” he asks. “An office supply store will tell you your badges and display material has to fit into whatever shapes they’ve got to sell. When you come to us, we’ll create custom badge holders and protective sleeves that fit what the shapes you want to create.”

Vinyl Art’s clients range from large retailers needing point-of-sale and merchandising material, to financial and healthcare organizations looking for ways to creatively present and protect presentation material. “You still might have one of the products we manufacture even if you’re not associated with these industries,” says Roy. “Got a fishing license? There’s a good chance it’s in a protective sleeve made right here.

The company has weathered change and disruption during its 35-plus years of existence. Roy explains that the rise of vinyl product manufacturers throughout Asia has done away with some of his competitors in the U.S. “They’ll try to undercut our prices. Again, it comes back to excuses or solutions. You get what you pay for. There’s potentially going to be a quality issue, but that’s just the tip of the iceberg…

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