Insurance agents need to have a social media presence, but how do you overcome some of the challenges in this industry? Here are 5 helpful tips on just that.
Insurance agents are in a unique position when it comes to social media. They need to develop a personal brand identity while staying consistent with the insurance brand’s image. Additionally, content can be a head-scratcher. After all, how much can you say about insurance that will get people excited? With these things in mind, insurance agents may be tempted to forgo social media for their local brand. This is a big mistake.
Social media is not just to get people who use social media talking about you. It helps make your business more relevant when potential clients are doing a local search. It establishes you as a credible expert in your community. If you’re a little lost as to maintaining a social media presence, these five tips are for you.
- It’s OK to start small. In fact, you’ll get overwhelmed if you don’t. You don’t have to jump on every single social media site that’s available. Just join one or two to start, and choose the ones that your clients are most likely to use. A good rule of thumb is that the older the social media, the older are the people using it. Additionally, it is unrealistic to expect hundreds of followers (at least not right away.) Build a base by reaching out to the people you know and ask them to add or follow you. From there, it takes time and reciprocity to build up a following. It’s OK to start small.
- Content doesn’t have to completely relate to insurance. You want to position yourself as an expert, and you want to post content relevant to what you offer, but you also want to provide information that people want. This should, of course, include help with insurance topics. However, it can also include advice on budgeting, finding a real estate agent, saving money for college, or any other general topic related to your target market. As for viral content, it’s OK not to produce any, but people tend to share things that are either funny or heartwarming. You can share a list of holiday disasters, for example, and tie them to insurance needs at the end.
- Mimic your competition. See what other agents are doing that works, and follow suit. You don’t want to outright copy everything they do; just use their approach as a guideline and inspiration.
- Use outside content. It is time-consuming to write your own content on a weekly basis, not to mention a challenge if you’re out of ideas! News articles, infographics, videos, and memes can all come from other sources as long as you credit them.
- Be quick but careful. If people are communicating with you through this channel, be it a comment or inquiry, you want to reply as soon as possible. You also want to be on top of any current events, like legislative changes that affect insurance. Just be certain not to discuss any personal details of you or your clients on a public forum.
Look at social media as just a few steps to take one at a time, and it won’t feel overwhelming. Once you get the ball rolling, you’ll notice more topics and ideas that are useful to you. The digital world will help you grow your business. As for the physical world, Vinyl Art can help you grow your business, too. If you’re looking for branded insurance card holders or office materials, we offer the best products at a competitive price. See how we can help your personal brand shine: 800-569-1304; sales@vinylart.wpengine.com
