Articles

4 Immediate Office Changes that Help Employees Succeed

Office design has a big impact on the kind of work your employees are motivated to perform. Here are a few simple ways to make them happy and productive. Have you ever entered an office and thought, “How is anyone happy working here?” The office environment has a huge...

Yes, Dentists do Need to Brand; Here’s How

Dental practices are one of the few industries that lag in branding. Today’s consumers depend on brand messages to make decisions. Here’s how to accommodate These aren’t the things that spark the interest of your market. What is important to you as a professional is...

College Viewbooks that Appeal to Gen Z

How can print keep the attention of a group of people who never knew life without smart phones, texting, and social media? Let’s be honest. Appealing to this Generation Z requires more time and effort than any generation before. You need multiple mediums through which...

Why your Hospital Brand Hinges on Social Media Monitoring

Your hospital brand is critical to the success of your organization. Here are 4 reasons you need to monitor your social media monitoring. Hospital branding has come a long way, and with the number of medical facilities out there, competition is fierce. A lot of time,...

4 Surprising Facts about your Audience that will Change your Event

If you’re planning an event, don’t overlook these factors that can inhibit your attendees from getting all they can from you. Conferences, expos, and other events are great ways to connect with potential and current customers. If you leverage an event properly, it can...

Does your Logo Create Brand Retention?

Brand retention is reinforced when you follow these 4 tips to keeping your logo memorable and present. Your logo doesn’t just represent your company. It communicates with your consumers. It is a visual embodiment of your brand that, if you’re lucky, becomes an every...

They Will Come in Droves: Tell People why you do what you do

Successful companies like Apple don’t become successful by chance. They do business differently. Here’s how “People don’t buy what you do; they buy why you do it.” This is a quote from Simon Sinek’s TED Talk “How great leaders inspire action.” His model explains...

5 Ways Print Makes you a Better Company

Print isn’t dead; when used correctly, it actually breathes life into your marketing. Here are 5 ways you should be using print to boost your brand. As our digital revolution continues to transform daily life, mediums like print seem to be falling by the wayside. It’s...

Formula to Calculate Emotional Value of your Event

How can you tell what kind of emotional impact your event will have on attendees, thereby making a positive, lasting impression? If you know anything about marketing or branding today, you know emotional connections with consumers are key. Whether it’s the brand...

6 Hype-Building Techniques for your Event #Hashtag

How can you design and use an effective hashtag to promote your next event? Use these 6 tips to build up hype. For many of us, the hashtag was better known as the pound sign or a number indicator for most of our lives. Now it is brilliantly used to connect the same...